Media coverage helps with sign-up of sponsors for future conferences (cycle starting in June) and encourages a diverse group. Aim is not to fill attendee slots, but to increase conference prestige.
Jennifer and Sri to take point on media plan and drafts of press releases.
Formal Media Releases for:
On the website:
Press Passes:
3 remaining - will review requests on a case by case basis
Informal press - as much as possible.